Role: Product Architect / Based in US

IDeaS Inc. delivers new product to market; beats economic downturn

Proposed Solution to meet Business Challenges

After a feasibility study, IDeaS Inc. decided to reengineer its existing legacy product into a Web based product. Our founder was chartered with the responsibility of architecting the new product, build quick prototypes and implement a rapid productization effort involving teams across US and India. A Crawl, Walk, Run approach was adopted.

Implementation Steps Followed

We delivered the following :

1. Assembly of a SWAT team of 4 US engineers & 2 Indian engineers in the US office.
2. Incremental building of prototypes. Modules requiring domain knowledge were the responsibility of US staff, while GUI centric work was the responsibility of Indian staff.
3. The Crawl Stage was concluded with the release of the first prototypes after 5 months. Working knowledge of Internet technologies was shared by the team. Indian engineers also got exposed to core business logic of the products.
4. In the Walk stage, the Indian team members returned back and work was split across US and India (staff ratio of 1:2 between US, India), with the US team being a client of the Indian team.
5. First internal production release was made from India, 9 months after release of the prototypes; this heralded the start of the Run stage.

Results Achieved

IDeaS Web based product gains market successread more

The new product born out of a synthesis of in-house and offshore outsourcing effort, was very successful in expanding the hospitality market for IDeaS Inc. Hotels were attracted by the inexpensive product, the ASP based delivery mechanism and the ease of use. By mid. 2004, a large number of new customers had signed up for the new product. The ROI on offshore outsourcing was in the top line of the company. read more about ROI >>